Simi Valley High School Brand Identity
Simi Valley High School (SVHS) is a public high school that was established in 1920 as the first high school in Simi Valley, California and will be celebrating its 100th anniversary next year. SVHS is nestled in the shadow of the Santa Susana Mountains in Ventura County and is adjacent to the San Fernando Valley. The city of Simi Valley is closely associated with Los Angeles since many local residents work in Los Angeles County and beyond.
The crest of SVHS is displayed on the outside of the gymnasium facing the quad. The land grant, halberd, and arrow represent the early Indian and Spanish heritage of Simi Valley. The torch and atom symbolize education. The cross and the mountains represent the missionaries who once traveled through the area. The orange depicts the citrus crops and the covered wagon represents the pioneers who settled the valley.
Primary logo with “Simi Valley High School”, “Pioneers”, and an updated pioneer mascot that could also be used as a stand-alone logo. Inspiration was taken from the “SV” monogram, wagon wheel, and current “Hermie” logo. A more historically accurate version of a “pioneer”. Different clothing with a brimmed hat instead of the raccoon skin cap and a vest instead of the shirt with fringe sleeves and a bandana around the neck.
The secondary mark of the “SV” monogram remains mostly the same since it has been used for much of the recent school branding. Some minor changes or updates were made to make the image sharper and more clear when using online. Versions of the “SV” monogram secondary mark in maroon/gold, maroon only, and gold only.