Savya, a luxury leather products company, aimed at the aviation sector, required a sleek, stylish and beautiful brand. We decided to create a logo and brand that could be embossed on the tons of leather product that could be marketed in the private plane markets.
Since the word Savya is derived from the Sanskrit word for Earth and since we wanted to incorporate a visual element related to the aviation industry, we chose an abstract eagle that is flying above the Earth in the center. We also incorporated the compass to signify navigation and travel. For the text we created a custom font that flows elegantly and looks sleek and modern.