Restoration Farm Branding
Restoration Farm is a personal, intimate ministry that helps restore the lives of single moms and their children who are needing a fresh new start after coming out of tough places or other ministries like Teen Challenge or Mission Messiah.Restoration Farm is located in Midland, Texas. They accept applications for women with children under the age of 6. Their mission is to provide Christ-centered transitional housing to women and children and restore hope by meeting their spiritual, emotional, and physical needs while equipping them for a self-sufficient future. They do this through providing affordable housing, spiritual mentoring, career mentoring, financial counseling & budgeting, Restoration Farm family dinners, and training in boundaries, nutrition, parenting, and housekeeping.
The driving force behind the Restoration Farm philosophy is the verse Isaiah 58:12 from the Bible which says: “Share your food with the hungry, and give shelter to the homeless. Give clothes to those who need them, and do not hide from relatives who need your help. Some of you will rebuild the deserted ruins of your cities. Then you will be known as a rebuilder of walls and a restorer of homes.”
When we heard the story of how Camron and Jami Stotts, the husband and wife team, had a calling and were motivated to sell their properties and buy a farm to turn into a shelter for those in need, we felt very privileged to have been chosen to help create their logo and brand identity.Rather than take the usual route of using Christian symbols in the design, our strategy was to have a fun and rustic kind of visuals associated with this brand. We started playing with various elements such as artistic/abstract chicken, horses with trees, barns and flowers. We wanted to give the logo a fun and modern feel to it rather than a religious slant.
We created various design concepts based on an emblem design style with the name Restoration Farm in the outer ring along the verse Isaiah 58:12. Inside the emblem we incorporated a house, a chicken and some leaves – to hint at the leaves from the tree of life. The house icon resembles a barn and the chicken is poised to crow to signify the dawn of a new age.
Creating Church related logos is quite a challenge and a design professional must always identify and distill the core message of the institution and then craft the visual elements around that message. The logo design was well liked by the client and has been incorporated into their marketing materials and online social media channels such as their Facebook page.