Client: Pure Luster Hair Design Logo Design

Type Of Project: Logo Design

Client Location: New York, NY

Pure Lustre Hair Design a full service hair stylist for women focusing on making women feel as beautiful on the outside as they are on the inside. PLHD is a team of beauticians doing extensions, working with women’s hair loss, hair cutting, coloring and styling as well as on location event styling, bridal work and also in home appointment bookings.

The client wanted a logo design that was outstanding and completely different from the competition. To achieve this brief, we created an emblem design with a lot of intricate details. The circular design encompasses an abstract royal crest design surrounded by dots and the brand name. The design is elegant and stunning and creates a tremendous brand recall.

One might think the design is very complex and goes against the rules of branding. However, simplicity or complexity depends on the brand strategy and how the client wants to be perceived.

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