Preppy Clothing Brand Label Design

Deerbridge is a fantastic new preppy style clothing brand that is set to take over the preppy world by storm. The terms “prep”, “preppy”, “prepster” or any other variation was typically used to describe a subculture of upper class youth born into old money in the Northeastern United States. They, as their fathers before them would go on to attend the family alma mater, typically one of the eight schools classified as “ivy league” being Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, Princeton University, the University of Pennsylvania, and Yale University.

For this preppy brand, we designed an awesome looking brand mark that had a primary logo design along with several secondary brand icons and designs to be used in different contexts and campaigns. In this set you can see design to brand t-shirts, clothing boxes design, packaging design, vanity case design and more.

case study from one of the oldest logo design companies

Preppy style also places a lot of emphasis on bags and for Deerbridge we created several secondary logo designs to be used on the various bags that were for sale. These included Clothing Package Bags, Baguette Bags, Bucket bags, Duffel Bags, Envelope bags, Sling Bags, Tote Bags and more. On each of these we used different iconic treatments of the logo design.

Leather accessories are another important part of the preppy clothing style and for Deerbridge we used the secondary brand marks to mark the various accessories such as leather wallets, leather iPhone cases, leather sunglass cases, leather watch belts, leather pouches, clutch bags and more.

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