Pizza Restaurant Logo Branding
Client: Guiltless Pizza Co.
Location: New York, NY
Following from the Interior Design Company Logo Design case study I did last week, today I present you with some stunning logo design and branding work we did for New York based Pizza company – Guiltless Pizza! This company does not create your average pizza. They are specialist pizza makers and the only carbs in their pizzas come from all-natural, homemade tomato sauce and vegetable toppings.Guiltless Pizza Company is a healthy pizza delivery company. They make crustless, low-carb, gluten-free, grain-free pizzas from an organic egg base. The wife and husband owners live under the low-carb lifestyle and have created a pizza using completely unrefined ingredients!
Logo Design, Branding, Brand Identity, Brand Strategy
Since the client isn’t the “traditional” Italian crust-based pizza, they wanted their attention to their customer’s health to come across in their logo design. They are operating under healthful, natural foods standards and ingredients, and wanted to see that portrayed, while saying hot, delicious pizza!
“Guiltless’ explains a lot about their product. They had envisioned a halo sitting on steam rising off a hot pizza. As to symbolize this is a good choice, not a naughty one. The client felt that a pizza (that obviously doesn’t have a well-defined crust) would be important to use, because since “Guiltless Pizza” is a new concept, they wanted customers to see that the look, taste and feel are extremely similar to traditional pizza.
So after much research and looking at the traditional and non-traditional pizza companies, we wanted to create a rustic/organic/somewhat earthy feeling logo while still being able to clearly understand it’s for pizza. Since the client also plan to use recyclable pizza boxes, natural packaging materials and such, the logo we wanted to create would be light and airy.
We came up with the idea of a halo and wings around an illustration of a pizza. This we felt communicated the client’s philosophy and what they were trying to achieve with their new type of pizzas. We created a bunch of logos around these ideas – exploring each direction with clear and careful brand context to enable the client to understand how the logo would look in real life.