Petersburg Consultants, located in Netherlands, is a leader in designing, calculating and designing high-voltage connections, including the mutual influence of high voltage and medium voltage connections to its environment. Petersburg Consultants is active in the field of EMC, basic and detailed design of civil components, construction support, life studies, upgrading of power lines and the design of both aboveground and underground high-voltage lines.
After 15 years of being successfully in business, Petersburg wanted to rebrand and they came to SpellBrand.
Of the design concepts presented to the client, the final design seen on this page was created to show Energy, Grid and Electricity moving out from the center. One interpretation of the icon is a birds eye view of a city or network with the power grid layout. Another aspect is that of a electricity radiating from the center. Yet another aspect is the cross section of a power cable.
With this abstract icon, we managed to tie in with the core services of the company and make them look modern and robust. The color choice of tech orange signifies the energy sector and also lends itself well to the modernization of the company.
Petersburg has two technical departments. A department focuses on the electrical, mechanical and civil engineering aspects of high-voltage lines. A second section deals with grounding systems in high voltage systems and the influence of high-voltage lines in the area. We used two different colors in the icon to represent these department and the cohesion.
What we did
Logo Design / Brand Strategy