Parkway Middle School Logo Mascot

Parkway Middle School is a public school located in Kissimmee, FL. It has 864 students in grades 6-8 with a student-teacher ratio of 15 to 1. According to state test scores, 39% of students are at least proficient in math and 44% in reading.

Parkway Middle School wanted to refresh its very old clipart-based logo mascot of a pirate character. They wanted a design that was modern, edgy, stunning, and still friendly.

We took the best parts of what the school, the teachers, and the students liked about the old clipart-based logo and created a pirate character that is unique, friendly, and engaging.

Colors are an important part of any brand identity and much more so for schools. The colors we created for the school mixes passion with knowledge and creates an inspiring color palette for the students to rally behind.

The mascot logo is a powerful icon that can then be branded on helmets, bags, and other touchpoints to really elevate the school branding to the next level.