Client: Bethany Presbyterian Church
Type Of Project: Logo Design, Brand Identity
Client Location: Charlotte; North Carolina
Design Analysis: Bethany Presbyterian Church is a member congregation of the Orthodox Presbyterian Church. They conduct worship services and teach the Bible. Because they are part of the Reformed faith, the “B” in Bethany had a Tulip in the primary line down indicating their adherence to the Canons of Dort.
We used the tulip motif as the basis for the design and created one tulip coming out of the word “Bethany” – the long stem of the tulip growing tall from the letter “h”. By stacking the three words and decreasing the font size gradually we created a very legible and impactful logo design. The color palette included a dark hunter green and lighter shades of the green.