Nais Monte Carlo is a fashion designer manufacturing cocktail dresses, club dresses and evening gowns inspired by the Monaco/French Riviera lifestyle. They striving to produce a luxury look at accessible prices. Targeting affluent and stylish women aged 18-35, Nais has a catchy slogan: Naïs. Designed in Monte Carlo. Inspired by the Cote d’Azur.

Sophisticated and elegant, yet daring and alluring; the Naïs collections capture the essence of the glamorous French Riviera nightlife and social scene. With the desire to create elegant and unique pieces with a sexy and contemporary edge, the emerging fashion label was founded in Monaco in 2016.

Only the highest quality couture fabrics are sourced for their collections, and each garment has been hand crafted with care and love in small family-run factories in Europe, ensuring that special attention has been put into every detail. All fabrics, accessories, and trims are 100% Italian-sourced which make each Naïs creation a treasure to own.

For their clients in Monaco and surrounding areas, the client also offers a private fitting and any alterations for a perfect fit. The brand is a one stop shop luxury brand with a vision and mission to match the uber sophistication and luxury of Monte Carlo!

To give life to this absolutely fabulous brand, SpellBrand created a stunning, simple an elegant brand identity. With a text based logo and a very minimal design accent, the logo reeks of sophistication and elegance. The typography is custom hand lettering with two dots on the letter “i” to emphasize the pronunciation. We also created a secondary brand mark of a stylized star and flower combination that looks stunning. This secondary brand icon is used on packaging, on accessories (such as brooches, cufflinks etc), marketing material and social media.

Photo Credit

Related Projects