Client: MimRix Business Services
Type Of Project: Logo Design
Client Location: Toronto, Canada
Design Analysis: Mimrix is a business services firm operating in and around Toronto specializing in providing business consultancy services to the healthcare industry including healthcare professional such as doctors and care providers.
This consultancy uses an image that will be familiar to business-people everywhere: an abstract flower. This combined with the transparent color choice gives a decidedly businesslike feeling that will appeal to many companies looking for a consultant. The rest of the logo design is equally serious, with upper case writing in a stark, modern font. The modern feeling of the font keeps the logo design from feeling a little too boring.