Maldives Alycon Bakery Branding

Logo Design, Branding, Package Design, Brand Strategy

Brand Story

Alycon Bakery is one of the oldest bakeries in Maldives. Established in 1966, they will celebrate their 50th anniversary in 2016. In preparation for this momentous milestone, Alycon founders decided to rebrand the company with a modern image and strategy. They came to SpellBrand.

Services Provided

Logo Design, Branding, Package Design, Brand Strategy

Brand Story: Although this bakery has so much history, the client wanted us to create a brand that looks to the future and work well with the younger generation and the booming tourist industry in Maldives. The brand had to not only look modern and friendly but also have an emblem like flair to it.
Brand Solution: The brand strategy was to emphasize taste as the differentiating factor that comes with heritage and history. We wanted to create an icon for Alycon that would hint at excellent taste and also become a gold standard of approval for all things wonderful in this life. For this after much seeking we came up with the icon of the hand with the index finger and thumb touching each other in a sign of Universal approval and expressing greatness! This icon was then placed inside an interesting looking emblem design that has depth to it.
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