Luxury Goods Industry Brand Identity
In the financial years of 2015 and 2016, the luxury goods industry generated approximately $212 billion USD, which represents a massive chunk of the market. Even though there has been a slight decrease in the size of the luxury goods market, there are some key forces that are transforming luxury goods as we know it. There are big changes happening that have to be reckoned with by any company that’s working in this huge industry.
Take the fact that a large driving force in luxury goods are consumers in emerging markets like China, Russia, and the UAE. These consumers continuously come out on top in terms of desire for buying luxury goods, when compared with those consumers in more industrialized nations. In addition to that, luxury goods are being purchased more and more while consumers are traveling – about half of all luxury goods are purchased while on a foreign trip or just while in the airport. The fact of the matter is that even though there may be forces shifting the luxury goods market, it’s important for every business in this industry to continuously set themselves apart from the competition. This will keep you on top of the game.
This is even truer if your brand is in the business of acquiring other luxury brands, like Equitium, Inc. This client of ours is a newly established corporation that plans on acquiring companies that develop, sell, and market premium consumer products/services. They aim to give these brands the opportunity for brand building, innovation, and a global roll-out of their business operations. Whether these brands be selling fashion pieces, leather goods, perfumes, cosmetics, watches, or jewelry, they want to push these brands forward in the market.
Our client’s main goal is to be known among businesses for their excellence in all operational and creative aspects and among customers as a holding company with brands that stand for uncompromising quality and superior performance. But their team didn’t know how to create a unique identity for their company. Without this identity, there would be no way that they could bring customers to their brands or convince businesses to work with them.
That’s why they came to our design team at Spellbrand to work on this professional identity. And as any good marketer knows, the first step towards developing that brand identity is a logo that consumers and businesses can identify with. Logos are often the first things that people notice when they take a look at your brand. If you’re a Spotify user, then you are going to know that logo wherever you go. Other well-known brands like Nike, Coca-Cola, Skype, and Apple have built their professional identity with their logos at the center of all branding.
Equitium wanted to do the same. Our branding team came up with a logo that’s pretty simple but exudes feelings of professionalism, luxury, and superior performance, which is exactly what our client desired out of the logo. When combined with the text of “Equitium”, this design really sets our client apart in the crowded marketplace.