Law Firm Branding

Logo Design, Branding, Package Design, Brand Identity, Brand Strategy

Client Details

Client: LawArche LLP

Location: London, UK

Brand Story:
LawArche LLP is a law firm that works with corporate clients (JV, M&A, Business Restructuring etc), financial companies (project financing etc) and large scale projects (Natural resources, Energy, PPP, Privatization etc), providing legal services within Jordan and GCC countries markets.

Services Provided

Logo Design, Branding, Package Design, Brand Identity, Brand Strategy

Brand Strategy: The client also focuses on complex commercial business transactions and litigation, state and federal administrative law, estate and trust planning and administration, and state and federal tax planning and disputes. With a team comprising of international lawyers, LawArche applies fresh thinking, legal and market experience to provide clear legal advice aligned to the commercial objectives of their clients.

Spellbrand has a long and distinguished experience working with Law Firms, Attorneys and other Legal related service companies in the USA and from around the world. This case study is just one example of such a relationship.

Brand Solution: With the diverse scope of the client segments that LawArche works in, it was critical that the logo design and branding be conservative, simple and to the point. The client wanted a design that looked traditional and still looked modern – which was challenging. Since the client dealt with all size of companies, we needed an icon that realtes to law and be recognizable, with out being cliche.After the initial research and brainstorming session, we came up with some iconic directions (see photo of the screen on the side). We discussed these icons with the client and during this presentation came to realize that the client wanted to get into the archival side of these businesses as a new direction for the company. So went back to the drawing board and came up with a brand new icon that really connected with the client’s vision.
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