Client: Jotoni Clothing

Type Of Project: Logo Design

Services Included: Visual Design

Design Analysis: Jotoni Clothing label describes itself as “Urban chic vintage skate”. Started by a visionary entrepreneur, Jotoni aims to bridge the gap between street wear and upscale brands. With a powerful name that brings together two words to mean “ruler/strength and happiness”, this clothing brand is set to take the NY fashion scene by a storm.

The challenge was to create a logo design that would bridge the gap between the opposite ends of the fashion spectrum – urban street wear and high end fashion. To make this happen we decided to create an abstract icon based on the name it self. We created a crown and shield crest coupled with a friendly font gives a chic yet playful vibe.

Right in the center of the icon is the letter J which was customized to represent J and T from the name. The result is a beautiful, powerful yet friendly brand mark!

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