World Aid is a Christian non-governmental organization that works to provide humanitarian relief, infectious disease prevention, and crisis care training, to vulnerable populations living in extreme poverty. The brand is committed to providing poverty relief and International development to children, families, and communities in need through the following life improvement programs.
To help WorldAid create the right kind of impact We created a simple yet powerful logo design and brand identity. The icon has a heart in the middle created by the negative space emerging from the radiating abstract people – to show love for the community. We chose a beautiful blue color and soft friendly typography to bring home the message.
WorldAid required a website that was modern, slick and robust. The website needed to give life to the narrative of the awesome humanitarian campaigns that the brand undertook. To achieve this, we created a bold and slick interface with strong imagery, color, and navigation.
Using powerful photos that tell a story, we created a flow that takes you on a journey into the world of humanitarian relief. We also created special effects to make the content easier to digest. Coupled with a powerful blog and a donations section, the website takes WorldAid into the global arena.
Non-profit organizations need to have a strong brand strategy that tells their story in a visually compelling way. Positioning the organization is very important and creating the right messaging is critical.
To achieve these goals, visual branding is the right tool. A strong visual identity and website design are fundamental to the success of a non-profit or charity organization.