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Green Energy Branding & Brochure Design

CLIENT

INDOSPEC Green Energy

Brand Story

Renewable energy is generally defined as energy that comes from resources which are naturally replenished on a human timescale such as sunlight, wind, rain, tides, waves and geothermal heat. Renewable energy replaces conventional fuels in four distinct areas: electricity generation, hot water/space heating, motor fuels, and rural (off-grid) energy services.Like incandescent lamps and unlike most fluorescent lamps (e.g. tubes and CFL), LED lights come to full brightness without need for a warm-up time; the life of fluorescent lighting is also reduced by frequent switching on and off. Initial cost of LED is usually higher. Degradation of LED dye and packaging materials reduces light output to some extent over time.

GeGreen is committed to creating LED lighting solutions. As part of the overall branding of their various companies, they approached SpellBrand to help them bring their vision to life.

Brand Solution

Continuing on from the main holding company that we branded, we used the hexagon base shape and created a design that combined green leaves (representing eco-friendly energy) and electric bolt (representing electrical energy) and gives a fresh and eco-friendly look and feel to the brand.The eco-friendly market segment is brimming with the eco-green color and it was challenge for us to find a unique combination of green colors from the same palette which works for the “eco-ness” and still manages to keep the brand distinct. With over 16 years of branding experience, the design team at SpellBrand understand the importance of color in a logo design and works hard to ensure that any color choice is based on various strategic factors and not just aesthetics.

We also created a company profile and corporate brochure that reflected these core values.

What we did

Logo Design / Graphic design / Brochure design / Company Profile design

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