Client: Nile Consulting, Finance, Tax, Accounting, HR
Type Of Project: Logo Design
Client Location: Atlanta, GA
Design Analysis: Nile Consulting is a Finance, Tax, Accounting and HR consultancy with awesome principles, a grand vision and a great brand story. With a name like Nile Consulting, the brand hopes to communicate that they provide “life” to small businesses and entrepreneurs through affordable and no non-sense approach and clarity.
The brief was to communicate this clarity and simplicity in the accounting logo and the talented logo design team at SpellBrand chose to show a wave that also looks like the horizon and in an abstract way shows a river. All these elements are abstract and tell the brand story in layers.