Fairfax Appartments Brand Identity

Fairfax Appartments Brand Identity

Woods Of Fairfax is a 600 unit apartment community located in Lorton Virginia (Fairfax County) just outside of D.C . and is a relaxed community just 15 minutes from the Metro station and 30 minutes from Washington D.C that provides apartment homes in Fairfax, County, VA. This newly renovated community offers one, two, and three-bedroom apartment homes with quartz countertops and plank flooring. Residents enjoy amenities such as a fitness center, bark park, swimming pools with sun decks, grill stations, play parks, and more.

The client wanted Spellbrand to create a stunning logo design and brand identity that was simple, elegant, and entirely made of typography – to stand out from all the other apartment communities in Virginia. The result is this beautiful looking typographic treatment.

Brand Strategy Blueprint

  • Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!

    Jenny Richard
    Jenny Richard Woods Of Fairfax

We also created a beautiful secondary icon for this apartment developers made up of typographic elements once again so that it can be used as a sign or a decal and supports the primary bran mark beautifully.

To help the client extend the branding cohesively, we created an official brand pattern that was then used on the back of envelopes, merchandise, pillows, marketing materials, and more.

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