Client: Equal Data Services Brand Logo Design
Type Of Project: Logo Design
Client Location: Huston, Texas
Design Analysis: Equal Data Services is data services firm providing data management services, data quality, data hygiene and verification, email services, list rental fulfilment and related services. Equal Data approached SpellBrand to help create a brand identity that spanned the scope of their diverse portfolio of services and give them an edge over the competition in terms of visual perception.
We created a stunning iconic logo design that comprises of a cylinder which stands for a database engulfed by circles with arrows denoting circular movement in opposite direction. These circles with arrows coupled with different shades of the same color palette turn a simple icon into one with depth and dynamism.
The font selected for the logotype is equally impressive with a bold and yet soft look and feel to reflect the dual nature of the services they specialize in.