Crystal Cleaning Services Branding
Crystal Services assist clients from many backgrounds by offering professional solutions to different business sectors. Recognizing that the cleaning industry is rapidly changing in methods and technology, Crystal’s strength lies in its dedicated management, process, innovation and a relentless drive for quality.
Crystal offers a complete package of Facilities Management Services, ranging from front-of-house; cleaning; security; maintenance, both PPM and reactive; grounds maintenance, through to total FM contract management. Through their broad range of specialist services, they are able to offer strategic and tactical solutions on condition surveys; life cycle costing, preparing OPEX and CAPEX budgets; project management and refurbishment projects. They operate in both the public and private sectors servicing office accommodation, commercial buildings; high street retail; housing associations, shopping centers, and student accommodation together with key worker housing.
To communicate their diverse mission and vision, we had to create a brand logo design that cuts through all the clutter and focuses on abstract geometric shapes. By creating a simple yet interesting shape out of triangles and creating depth and dimension, we were able to create an icon that simply leaps off the page and creates impact. The triangles represent the various sectors and services and in the center is a star that represents the customer.