CrunchPunch Fitness Logo Design
Client: CrunchPunch Fitness Brand Logo Design
Type Of Project: Logo Design
Client Location: Tampa, Florida
Design Analysis: CrunchPunch is a fitness brand producing a range of health and fitness products. The company has been in business for a quite and while and was looking to re-invent itself with the launch of a new range of fitness equipment.
SpellBrand was tasked with creating a fresh new and modern logo that would cut through the clutter of the cheesy and clip-arty logo identities prevalent in the fitness industry.
We came up with a few different design directions, some of which included an iconic treatment. However, the client was drawn to this monogrammed design with an ultra modern font treatment and Earthy colors. The end result is a fitness logo design that stands out amongst the competition and also works well on fitness equipment and package labels.