Century Honour Shoes Package Design & Branding
Client: Century Honour Shoes
Location: Beijing, China
Challenge: Century Honour is a shoe brand with offices in China, London and Bangalore. With an innovative design and fun designs, Century decided to expand their operations to the US and wanted to create a brand and package design that would fit their target market – teens aged 13 years to 19. When they decided to launch their brand in the US, they approached SpellBrand to help them create a new logo design, brand strategy, package design and online marketing.
Logo Design, Branding, Package Design, Brand Strategy
Brand Solution: We started researching the demographic and conducted some competitive analysis to under the competition that Century faced in the States. We decided to go with a iconic and urban, almost graffiti style of design. The package design also reflects the fun and eco-friendly philosophies of the client.Armed with a solid logo and a spiffy shoe box design, Century started to market their new line of casual shoe wear. We also helped them with their online marketing strategy.