C’est La Vie is a start up company that wants to dive into the fashion industry. Initially they want to start off with caps and headwear. Their target audience is the modern male and female (ages up to 35 years). The goal is to become a supplier to major retail outlets in the UK an worldwide. The concept and ideas around this company will be for that certain individual who wants to stand out from the rest of the crowd.
Togetherness and a desire that we can fulfil our potentials through hard work and make their products feel that they come from the heart with passion and creativity.
The brand itself is C’est La Vie often portrayed in a way that says ‘f**k it, that’s life’ and the client wants to show that you can have ups and downs, but at the end of the day it’s up to yourself to move on and make something of themselves.
Client: Caps and Headwear Logo Design
Type Of Project: Logo Design
Client Location: Manchester, UK