Client: Bright Beginnings Academy

Type Of Project: Logo Design

Client Location: Atlanta, Georgia

Design Analysis: Bright Beginnings Academy is a modern school modelled after the Japanese Kumon system – emphasising mathematics and how it plays an important part in all other educational subjects. The vision of Bright Beginnings Academy is clear – to make mathematics the favorite subject of young children.

The logo we created for this academy is made up of two butterflies and a radiant abstract sun. The two butterflies represent the twin pillars of the academy’s mission – integrity and education and the radiant sun rays represent their vision of hope.

Creating a logo for an educational academy is quite challenging since it has to work well for not only core audience – the parents of the children but must also be aligned with the kids themselves. Keeping the logo simple in such situations is the best strategy.

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