AngiPasta are a fast casual business that will serve a myriad of Italian foods in a unique way – Fast Casual dining which is a 5 star restaurant quality in a fun, casual dining atmosphere. With a deep Italian roots and a great heritage to fall back on, Angipasta promises to bring authentic Italian home cooking to your doorstep with a chain of restaurants opening shortly.
The requirement was that the restaurant logo needs to be warm and welcoming. The client love the wonderful people that are part of their team as much as they love their customers and they needed the logo to express that in a very unique way. They really want to avoid the cliches that saturate the market. They were looking for a staple design yet something that is modern and stunning in every way.
Armed with this challenging requirement the talented team at SpellBrand went to work discovering the essence of AngiPasta and it’s Italian heritage. We focused in on Venice and it’s visual language to give us a base to work with. We then came up with several different design ideas that used iconic Italian symbols but set in a very unique style. With designs that looked like frescos and water paintings, the client zoned in on one particular style that was a cross between an oil painting and a clay relief. With fluid layout, almost water color like style and prominently featuring a gondola and one of the numerous bridges that can be found across the canals of Venice, this logo perfectly represents the essence of AngiPasta.
Here is an Italian Bistro that we branded recently!
What we did
Logo Design / Graphic design / Brochure design / Company Profile design