Client: American Etienne Fashion Label
Location: Atlanta, Georgia
American Etienne is a new clothing brand focused on promoting family, wealth building, financial freedom and Nationalism through messages on their clothing. American Etienne positions itself ahead of the competitors due to the message people send when they wear their clothing – I help build and defend America. When purchasing the product they know they are supporting American workers, their families, education system of our country, and everything else that is great about the United States. Some proceeds from products purchased each year will be given to a chosen charity to help Americans in need.
Logo Design, Branding, Brand Identity, Brand Strategy
We have worked with a lot of clothing labels in the past but the new and inspiring message of American Etienne felt close to my own ideals and values and I believe I put my heart into the logo that was designed.
After some research, discovery and taking the initial client input, I felt the company fashion symbol should have elements that embody America and France – American Flag mixed with French Fleur=de=lis, American Bald Eagle, Freemasonary, a knights shield, kings crown, etc. The client wanted it to look like it was an American family heroldry.
With that in mind, I and my design team created several ideas and the client chose this instantly and after a couple of tweaks, it was finalized!