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CLIENT

American After-school Academy

Brand Story

Brand Story: American Afterschool Academy, invested by ASE (American-Sino Education Group – an operating company of UCLI of California – University Center for Learning Innovation of California), is an international course training school. American Afterschool Academy aims for helping students to enrich academic achievement and life character development for future education success in America. American Afterschool Academy serves students in international schools or international programs in Chinese schools for homework tutoring, GPA improvement, TOEFL, SAT, AP tutoring, EQ development and potential cultivation. American Afterschool Academy also cooperates with schools directly for third-party services.

American Afterschool Academy Shanghai Gubei campus is AES’ headquarter in China. American Afterschool Academy’s professional training courses are individually tailored for students, parents and schools. American Afterschool Academy helps students to lighten their dreams for future, to cultivate creativity in thinking, to balance academic and emotional development, and to enhance their spiritual maturity. American Afterschool Academy also helps schools to enrich their elective courses and thus an ideal partner for curriculum reform and necessary supplement for daily school courses.

Brand Solution

Brand Solution: We had worked with many Chinese brands in the past but never an educational institution. So when AAA approached us to help them create a stunning new logo design, we jumped at the opportunity.The logo design we created incorporates the tree of knowledge blooming rich with leaves and the trunk of the tree is a child with outstretched arms, jumping with joy and reaching out for a lone star. These visuals incorporated the core message of the AAA institution which included the transmission of knowledge to children in a fun learning environment, building core skills and enabling the children to set and reach their goals.

The icon looks simple yet striking and connects with the company’s philosophy and the world view of their target audience.

What we did

Logo Design, Brand Identity, Stationery Design

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