Client: Soulful Beauty

Type Of Project: Logo Design

Client Location: London, UK

Design Analysis: Soulful Beauty is a leading UK Afro beauty, hair & skin products brand providing high quality haircare products and human hair extensions. Open for business in May 2010 and importing and exporting goods between Europe and Asia on a large scale. The type of cosmetics products are mostly afro-care specifically targeted for black, mixed raced people. The hair extensions come in a variety of sizes, styles, colours, with multiple ways of attaching them. Therefore, their range of hair extensions are very broad.

As of this moment, they sell the products to a select group of clients (beauty shops) based in Scandinavia. However, they have plans to enter the retail industry. Soulful Beauty is more about hair extensions than cosmetics and their mission statement is to: Become a multinational small business, providing quality hair extensions and quality beauty products in the northern part of Europe.

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