Client: Active Leisure Apparel Logo Design

Type Of Project: Logo Design

Client Location: Atlanta, Georgia

Tangerine is a design and manufacture company of women’s Active leisure apparel. They specialize in “After Active”, “Off the Mat” (referring to yoga wear), “lounge” and “spa-ish” super comfy apparel. With a nod toward sustainability and eco consciousness.

To help Tangerine launch in style and create an impact in the marketplace, they approached SpellBrand to help create the right kind of brand identity. The active leisure apparel market is quickly becoming saturated and to stand out from the crowd and create the right impact, one would need a unique and robust brand identity.

We created an awesome looking icon and logo design for this client which is an abstract icon of a tangerine enclosed in a square. There are a lot of message references hidden in this icon including a nod to the yoga mats, active lifestyle and more. We also created a stylish brand pattern that showcases the logo design.

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