In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
We all know that branding a product or business or a startup involves a number of strategies to create “brand recall“. Besides the quality of the product or service, which the [...]
One of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of [...]
A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing [...]
Brand Promise - The promise you make to your target audience and the world at large is what makes or breaks your brand. What is yours for this New Year?