This graphic design studio does it all—fonts, illustrations, custom websites, and just about other design services that you can think of. However, this can be a challenge when it comes to creating a brand and translating this brand into a company website. How can you use your website to sell just about every graphics service under the sun? One by Four Studio website (One By Four) is a good example of this.
An ultra-simple color palette is used to allow a variety of different designs to be represented by the brand. Black and white colors are complemented by red accents, a modern theme that matches the simple aesthetic of the logo design. The landing page is also the site of the portfolio, allowing the potential customers to see the company’s work without any further effort. The other pages are also interesting in their range, offering an insight into what makes the design team at this business tick. The contact page puts a human face on the website and makes it easy to picture the people behind the designs.
Creativity: 4 stars. This is not the most creative site we have seen, but it is unique and multifunctional enough to represent the wide range of services and products that this company offers. One very creative aspect is the names of the tabs, although as we shall discuss, these can be confusing as well to customers who are simply looking for information on the company.
Ease of use: 3 stars, but simply because it was difficult to decipher the cutesy names that they use in the tabs. Found art is listed under notebook, while the playlist actually has music. Neither of these are exactly what you would expect from a business website. You have to look past them to get to the contact information tab, which is at least worded in a straightforward way.
Functionality: 5 stars. This website is easy to maneuver and get around, and it includes all of the basic sections that one would expect. Customers and potential customers will leave with a good sense of what the company offers.
Content: 5 stars. The inclusion of musical choices and “found art” may be a little confusing at first, but it makes it easy for potential clients to get a handle on the business’s sense of style. In addition, the small amount of text is relevant and well written.
Appropriateness: 4 stars. This is a fun site that does a great job of showcasing the company’s work. However, at times it seems like a personal website or a blog. It’s important to balance personal with professional on a company website, and including playlists may be veering dangerously close to the line.
Overall: 4.2 stars. The website is interesting and well designed, showcasing the business’s skills in their field. However, there are a few little details that don’t make sense. Regardless, the big picture is a website that will invite customers to give this graphic design company a try.