Owners of Macs will be happy to know that the latest version of Logo Design Studio Pro has been released and is available for sale. However, will this logo software be good for business owners seeking a low cost design alternative to professional logo designer? Here are a few factors to consider:
- What is the real price? According to the information released, the Logo Design Software Pro 2 will cost $59.99. This seems like a bargain price for a logo, but there are other considerations. Second, users will need to invest a substantial amount of time in learning to use the software, in coming up with ideas, and in using these ideas and the software to develop a logo. If your time is worth more than a dollar or two per hour, you will spend at least one hundred dollars in this development process. Last, a logo design that is not professional quality—such as one made by a relative newcomer to design with template-based software—will probably mean fewer sales than a professional logo design would have brought in. A lifetime of lower profit or more likely, having to pay for a professional logo when you see your error, can add up quickly. Suddenly that sixty dollar logo sounds a lot more expensive than paying slightly more for a professional one!
- Do you have the talent? Good graphic design takes artistic talent. Sure, the software will do a lot of the heavy lifting, but you will still need to develop and add the finishing touches to your design. If you can draw realistic images and have a good sense of balance and form, you are at least on your way to logo design success. If not, you might want to consider a few art classes before attempting this process at home. (Or, call a professional and skip the process altogether!)
- Are you familiar with current logo design? There is more to logo design than creating a pretty image—if this were not the case, no one would use a logo designer. First, you must be familiar with the way that people perceive different shapes and colors. This will help you to make sure your logo isn’t inadvertently sending the wrong message. Second, you must be familiar with the logo designs in your field and in your area. This will help you to avoid plagiarism and also to have an idea of what works for businesses like yours. Last, you should know what popular logo designs trends are merely fads and which have staying power to see a business through the decades ahead.
If you think you are ready to take on Logo Design Studio Pro 2, there is no harm in trying—unless you count a decent amount of money and time and is definitely better than going for some cheap logo design option such as crowdsourcing or contest driven alternative. If you are unhappy with your results, you can then turn to a professional logo designer knowing that you are getting the best results for your money. If you aren’t ready, feel free to contact a logo designer and bypass the long struggle of trying to master a new and relatively unused software. We happen to know a few who will be happy to help you!