If you are going to make a living as a musician, designer, or any type of artist, you must be a master of marketing and branding. However, this is easier said than done. In many ways, selling yourself is harder than selling a business or a product. Having a website design that creates a professional and interesting brand can do a lot of the work for you.
Website Reviewed: www.chrisamott.com
Christopher Amott’s website uses CSS website design to begin building a personal brand that will benefit each of his many pursuits. A simple yet modern black and white photograph takes up much of the landing page, with flecks of light to create a somewhat dreamlike and abstract feeling. The photograph, of course, is of Chris Amott, as a signature below verifies. From here, people who are interested in the musician can visit the homepage of his band, several different social networking websites, and vendors selling his music.
The Twitter and Myspace pages use the same background as well as other visual elements, helping to create a well-rounded sense of branding. Of course this is not possible with iTunes and Facebook, but effort is still made to be consistent with the musician’s brand in the wording and the pictures displayed. This continuity is an essential part of building the Christopher Amott brand.
It’s hard to find any faults with this website. It is simple, appropriate, and tailored to the musician. It offers links to all of the right places. However, it does very little to introduce us to the musical brand being represented. This website seems to assume that we are already familiar with Christopher Amott—and we aren’t! There is no biography or discography, or any other information that would give us more information about the musician.
Newbies won’t be the only people who are a little dissatisfied with this website, despite its many charms. Many people turn into crazy ‘fan boys’ over their favorite musician. They want to know every details of his or her life. This website will do little to slake their thirst for information. While this is a good ‘happy medium’ site, a little more information might improve it immensely and create a more well-rounded viewing base.
Creativity: 5 stars. We especially enjoy the play of light against the black and white photograph—it suggests an older photograph of a musician from the past.
Ease of use: 5 stars. Placing everything on the landing page certainly makes it easy to locate!
Functionality: 3 stars. There are links to sales websites, social media, and the official band website, making it easy for visitors to see what Chris Amott is up to right now. However, there is little background information for people who are not familiar with his past. A little more info would give some needed context.
Content: 3 stars. There is absolutely no content to judge. This feels more like an oversight than simplicity in design.
Appropriateness: 5 stars.
Overall: 3.2 out of 5 stars.