There is always that chance of being ‘discovered’ by a famous music producer, but for most musicians, the road to success is a long and challenging one. Thanks to the internet and social networking, musicians do not have to sit and wait for their big break.
Website Reviewed: The Generaters
Website URL: http://www.thegeneraters.com/
This website features a black background that allows the band to offer a variety of video and images without being offensively cluttered. This background also features photos of the band members and the rock band logo design or music logo, which build the Generaters brand. You can find general information in two different ways: from accessing the task bar at the top of the landing page, or by scrolling down. This tactic allows visitors to get what they need quickly while also encouraging browsing.
Building the Generaters brand is important for several reasons. First, the brand gives customers a firm idea of what type of performance to expect. Second, it helps the brand build their name by making them a more recognizable entity. In this case, the band has created a blog and social networking presences that make their website a well-rounded presence and an excellent marketing tool. This is important because the band itself is a little unusual, with members of varying ages and a variety of genres represented.
This website not only includes actual video of the band, it also includes a ‘So How Did We Do?’ section that offers feedback on the band. It’s a little suspicious that there are absolutely no negative reviews—even the best bands cannot please everyone—but it nonetheless allows potential customers to see that other people have had good experiences. The Twitter feed on the page fulfills the same purpose.
CSS web design contributes to this website by allowing it to have an easily navigable design that is attractive and consistent in tone.
Creativity: 5 stars. This is a solid website with a variety of useful elements, and it is appropriate to the band brand as well. We especially enjoy the way the very top of the landing page ties into the band logo.
Ease of use: 4 stars. Allowing people to access information through a variety of ways is a good strategy. In addition, the information is organized into logical categories that create a better overall browsing experience. However, we found that it is easy to get ‘lost’ in this website. A bar that lets you know what category you are in would help immensely.
Functionality: 4 stars. There are ample social networking links, but they are placed at the bottom of a very long page where few people will find them.
Content: 4 stars. There are several errors in the text throughout the website. These are distracting and detract from the otherwise professional feeling of the site.
Appropriateness: 5 stars. All aspects of this website tie into the band’s brand and help to build a very positive impression. This site will function well in the future as an informative and marketing tool.
Overall: 4.4 out of 5 stars.