We aren’t huge fans of multi-level marketing or direct sales, but Javita has one well-designed website. It offers a lot of information about the opportunity the company offers—the opportunity to work from home selling their special, healthier blend of coffee—and a little information about the product as well. Direct sales are rarely about the product, so this is probably the right mix for the brand. We aren’t saying that in a mean way; branding is important to all businesses, but exponentially more so for direct sales.
Website Reviewed: Javita
Website Address: javita.com
The site is a creamy brown color, which is perfect for a coffee brand. The logo, which ambitiously features a cup of coffee with sun-like rays emanating from it, is prominently featured in the navigation bar, again adding to the brand awareness. This website is easy to peruse and easy on the eyes, encouraging people to become part of this company.
The moral of this story is this: CSS website design can be used to create websites that are full of technical frills—we all know that. You can wow and amaze your audience at every turn. However, some companies don’t need that. Instead, they want to win hearts over to their brand. As the Javita website shows, simple and beautiful websites can be developed using CSS as well.
Creativity: 3 stars. The site has a great sense of brand and a great ‘flow’. However, it is definitely lacking in creative elements. There is nothing here that ‘wows’ the viewer.
Ease of use: 5 stars. This website is easy to browse and offers links in multiple places, including a navigation bar. The information is logically organized, and includes printable PDF documents explaining the business model in more depth. There is a member’s only section that we were unable to evaluate due to needing a referral, but we assume that it is similarly well-designed.
Functionality: 4 stars. You may be a little shocked at the number of social media links—you can connect with the company via a variety of networking websites or simply like them on your own pages. Because this industry is very brand oriented, these functions are highly necessary. This CSS website makes it easy for customers to interact and even to commit. However, it gives no help to people wanting to buy the coffee. No links, no nothing. This is a shame, and it reinforces the suspicion that this company is more about multi-level marketing than the product.
Content: 5 stars. The content is sales copy—intended to sell the brand to interested parties. It is well-written and correct in every way for the professional image that the company is aiming for.
Appropriateness: 4 stars. The website is very appropriate for a sales recruitment website—but not so much as a company product website. We could find only a few blurbs about the health benefits of the coffee being sold, but nothing else. If a person were interested in the Javita products, the Javita website would not be a help.
Overall: 4.2 out of 5 stars.