Zubara Films, producer of feature, documentary and corportae films and located in Qatar came to SpellBrand for a new media logo design. Dabbling post-production in their own studio, Zubara catered to local government sectors, government Organizations and produced films for audience in Qatar from different cultures and languages. The client wanted a strong and elegant logo design for their media brand.
Zubarah is a ruined and deserted town located in the northwestern coast of the Qatar peninsula about 105 km from the Qatari capital of Doha, part of Madinat ash Shamal municipality. It was also a fortified town with an inner and an outer wall. The client initially wanted to see some sort of castle or fort in the logo to tie in with the name and the place the company was named after. So created a few abstract castle icons.
The client was quite excited at the direction and wanted to see a 3D logo representation of the castle icon to see how it would look once it was showcased in the titles of the movies and films they would produce. So we added a little bit of gradient to the castle icon and showed the client the following revision.
After the revisions were presented, the client took a long time to get back to us. Apparently, the client and his partners were actually rethinking their brand strategy. The felt that a lot of the local businesses were using castles and forts in their logos. They did not want to be one in the crowd and wanted to have a more modern and international feel to their brand. So we talked over the finer details of their new brand direction and went back to the drawing board. Normally, at this stage we would require the client to start a new project if the original direction or strategy presented to us changes. But in this case, we decided to go along with the client and see how we can help them.
We then presented the client a bunch of modern logo design concepts. From these the client selected the one shown above because of the abstract “Z” icon and the way the two cables were presented breaking into digital bits. Some thing that was close to how they felt they were producing films. A few more minor tweaks and the logo was finalized. We then moved onto creating matching stationery design.