Mission Critical Brief Name First Last Email About The Company / BrandCompany / Brand Name* What is your company tagline? Describe your operations and lines of business.Explain your brand in a short phrase you can deliver in 60 seconds.What are your company’s business goals?Do you have a business plan? You can upload it here.Max. file size: 200 MB.What industry problems/customer pain points does your company solve?What benefits do your company products/solutions bring to the market?Your Market / Industry SegmentDescribe your target customer(s)What emerging and/or popular trend(s) does your company address?What is your current market position and ideal future market share?Who are your competitors?Company / Brand TraitsAre you already doing business? Yes No What do your customers value most about what your company offers?What type of brand program have you had in place to date?How do your current customers and employees view your brand?Identify three to five unique differentiators/strengths of your companyIf your company were a person, how would you describe it?What do you want your company to be known for in the industry?Company / Brand MarketingDescribe your current or future go-to-market strategyA go-to-market strategy is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution.Describe your marketing communications/content marketing program, if any.Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.