The US Army And Military Logo Design
Tactical Wear Online is a Tactical Police & Military Performance Wear and accessories company that wanted a cool looking logo design for their online store.Their main line is Under Armour Performance wear designed specifically for Law Enforcement & Military personnel. They are adding additional lines such as Camelbak (Gloves, hydration systems) holsters etc.
The client wanted a stunning corporate identity that had a High Tech, Abstract/Artistic and Cutting Edge look and feel. Since their their target customers are Police Tactical units, police in general, bike patrols, Military general, special armed forces, the client wanted an eagle or an army guy as the main icon which had a patriotic theme.
They were also looking for a colorful army logo for the back of a shirt (portrait) and a left chest and hat design (landscape) with possibly a waving flag in the background and silhouette of armed police and military personnel.
We came up with a bunch of different concepts that included emblem and army patch like design sporting silhouettes of army guys, eagles, patriotic stars and stripes. The client was blown away with the variety of creative logo ideas that our team came up with. The client chose a concept that had a silhouette of an army guy aiming through his weapon with a swoosh surrounding the design. Even the swoosh is a little dated, the client felt that their target market would appreciate this design more.
After the army logo design was completed, we also create a flash animated version that the client currently uses on their website. The flash logo can be seen below as well as on their website.