People in the artistic fields have a chance with their website to display their work to its best advantage while giving potential customers an insight into their unique sense of style. How can they do this? Here we see a photography studio’s website that meets every requirement with simplicity and style.
Black, white, and gray make up the main color palette for both the website and the logo design. Different photographs taken by Matt Regan Photography take center stage, with a variety of different backgrounds and moods shone. Text below the photographs explains the photographer’s view of photography and his specialty of environmental portraiture. In just a few seconds of reading, a viewer can discern exactly what this specialty entails and the type of product they will receive if they hire this artist.
The black and white coloring along with the ultra-simple font with serifs hints at the photographer’s style as well. The mood is simple and professional but expressive.
This website made it onto the list because of its appropriateness for the industry and the ease of use—not to mention visual beauty. However, there is one big caveat here before we could wholeheartedly recommend it: the website needs contact information. Clicking on the “Contact” button brings up an email address, but there is no other way for an interested consumer to correspond with the photographer. Further, there are no links to Facebook, Twitter, or other professional social networking websites. This photographer’s entire business presence is apparently limited to a single page, which is not exactly the ideal professional image. If we had our way, this interesting brand and website would be expanded to several pages, with different areas for approach and portfolio, as well as several different ways of making contact.
Creativity: 5 stars. This may not be conventionally creative—as in unique forms and shapes—but it showcases the photographer’s creative work and his personal creative style. The minimalist approach to logo and web design shows more creativity in this case than a bright, flashy bunch of web apps would.
Ease of use: 5 stars. There’s not a lot to this site, but it is very easy to access everything here.
Functionality: 2 stars. Honestly, we could stand a little more function here. At the very least, a contact page would be a good start, and it would give the photographer a boost of credibility. If the photographer has any social networking presence (and in this day and age, who doesn’t?), this should be included as well.
Content: 5 stars. The text is absolutely perfect for the site, written in the photographer’s voice and explaining exactly what makes him different from everyone else.
Appropriateness: 5 stars. Again, this website gets points for being very appropriate for both the photography industry and the photographer’s genre in particular. Simple and understated, it allows the portfolio to take center stage.
Overall: 4.4 stars. This website is a great start, but it needs expansion desperately. Adding a few more pages and just a little more information would bring it up closer to a 5 easily.