The Mario Kart Wii Experience website is designed to promote this popular Wii game by giving owners of the game a chance to share about their experiences while acting as a product information website for people who do not own the game. The website has a similar aesthetic style to the game itself, with a white and gray background and brightly colored characters. Indeed, Nintendo is good at branding and this website shows their skill. Every element from the fonts to the placement of the links was designed with the core brand in mind.
Website Reviewed: Mario Kart Wii Experience
Website URL: http://www.nintendo.com.au/gamesites/mariokartwii/
However, this website is unexpected in several ways. We expect Nintendo to be good at marketing their products, but this website offers a range of experiences that will encourage people to play this game. On the landing page, there are several videos promoting the game, along with links to score sheets, social networking pages, and even a history of the Mario character. One of the most fun parts of this website is the numerous videos that users have submitted of themselves playing the game. Even if you are not a huge fan of the Mario Kart games, you will have fun browsing this site and checking out the different functions.
This website has numerous functions that are intended either for adults or for the most media-savvy children, such as the ability to send MarioKart weapons to friends via Facebook. These extras tie the website into other sites and allow older fans of the Mario franchise to enjoy the website as much as the kids do. Because this game is popular among a very wide age group, it can be difficult to design a website that markets to all, but the Mario Kart Wii Experience does an excellent job.
Creativity: 5 stars. The website aesthetic design may not be unexpected, but there are fun details that build the Mario Kart brand, such as the little racer at the bottom of every page who can be used to navigate the website. These details complete the experience and give a professional feeling to the website.
Ease of use: 4 stars. The home page is a little overwhelming and cluttered; it can take a few moments to get your bearings. However, once you settle in, it is easy to find what you seek.
Functionality: 5 stars. This is not just a website, but rather a multi-media experience. You can access extras and printables, upload movies of your family playing the game, virtual-bomb Facebook friends, or just about anything else you wish. It is hard to think of a website with more different functions.
Content: 5 stars. The content is well-written and designed to be understood by younger readers without annoying the older ones. This is a difficult line to walk, but Nintendo does it well.
Appropriateness: 5 stars. It is difficult to design a website that is appropriate for the many different types of people who play Mario games, but Nintendo has done it and done it well.
Overall: 4.8 out of 5 stars.