Luxury Brand Logo Design

Award Winning Design Team
Over 20 Years Experience
Creating Luxury Brand Logos

SAVYA Luxury Leather Brand

Savya, a luxury leather products company, aimed at the aviation sector, required a sleek, stylish and beautiful brand. We decided to create a logo and brand that could be embossed on the tons of leather product that could be marketed in the private plane markets.

Since the word Savya is derived from the Sanskrit word for Earth and since we wanted to incorporate a visual element related to the aviation industry, we chose an abstract eagle that is flying above the Earth in the center. We also incorporated the compass to signify navigation and travel. For the text we created a custom font that flows elegantly and looks sleek and modern.

Luxury Brand Logos: What We Can Learn From Them?

Who doesn’t want to have luxury brands? They’re a lifestyle symbol and a social marker of what you have achieved in terms of wealth. Luxury brands are also associated with quality craftsmanship and value.

Buying Into the Heritage, Communicating a Lifestyle

Some people buy luxury products as homage to the legend behind the brand or the story associated with it. Some people buy Aston Martin, for instance, because of its James Bond reference.

The emphasis nowadays, however, is positive social value. After John Galliano was accused of anti-Semitic rant, Natalie Portman refused to wear a Dior gown at the Oscars. Associating herself with Dior after Galliano’s behavior would say something about her, and she didn’t want that. By not wearing Dior, she made a statement about her own personal values.

Luxury Company Logos as Social Marker

Most people nowadays actually buy expensive products not because of the story behind the brand, but to communicate a differentiation and stratification. It’s a social marker; if you have a Hermes bag, then you must be one of the moneyed ones. Many teenagers in Europe, for instance, buy Louis Vuitton bags not for the legend behind the creation, but to create an impression of wealth among friends.

Luxury Logos as Symbol of Craftsmanship

Luxury services are associated with long-lasting value. The emphasis is on quality – rather than buying many lower costing items, people invest in precious items.

Design Inspiration

Because of the values offered by elite brands, people want to become a part of them. Here are some of the world’s most recognizable product logos that people want to have.

Chanel logo design.

When it comes to elite products, Chanel is the first thing that springs to mind of many. The house of Chanel began as a small shop selling ladies hats in Paris. Soon, Chanel expanded to other fashion wear, and Chanel became associated with casual elegance, and the Chanel logo design that Coco Chanel designed herself in 1925 very much reflected this. The logo design featured two interlocking Cs – one C facing forward, and the other C facing backward – like broken jewelry chains. Legend actually says that this design originally belonged to Chateau de Cremat, a winery in Paris. Coco asked permission to use and trademark the logo.

Ferrari logo design.

The Ferrari logo features a prancing horse against a yellow background. Below the horse are the letters SF, which stand for Scudeira Ferrari. This logo symbolizes the speed and power of Ferrari sports cars as well as our feelings towards sports cars and speed. The prancing horse image was originally used by Count Francesco Baracca, an ace fighter pilot for the Italian Army during the World War I. It was Baracca’s mother who suggested to Enzo Ferrari to use the prancing horse symbol for good luck in 1923. However, it wasn’t until 1940 that Ferrari used the horse image. It has then become one of the most recognizable product logos in the world.

Gucci design logo.

According to Forbes, Gucci tops the list of the world’s most desirable brands. Gucci features two interlocking Gs. Unlike the Chanel logo, however, the two Gs face each other. The two Gs stand for Guccio Gucci, who founded the house in 1921.

Mercedes-Benz Logo Design.

The Mercedes-Benz logo is a simple three-pointed star. It was designed by Gottlieb Daimler to symbolize his motor’s ability to run on land, air, and sea. The logo first appeared on a Daimler in 1909. A circle was added in 1926 to symbolize exclusivity and a Benz laurel wreath to symbolize the merger of the two companies. The current version looks like a car’s steering wheel. Mercedes-Benz is the world’s oldest automobile manufacturer, and the car logo has become an emblem of quality and long-lasting value.

Fendi logo design.

The House of Fendi began as a small leather shop and fur workshop in via del Plebescito. The shop’s reputation for producing quality fur and leather products soon grew, and Fendi opened more shops and expanded to other areas of fashion. In 1965, the Fendi logo was created. While most logos use circle to communicate exclusivity, Fendi used two Fs. The Fs are facing each other, although one F is upside down. The Fs form a rectangle, communicating edgy style as well as tradition.

One can learn many things to learn about the correlation between branding and logos by studying powerful company logo designs. These brands use logos to connect to customers and sell a story, a strategy that any business can use to gain their own success.

Top 10 Luxurious Logos

Everyone loves luxury brands and their luxury logos, even people who cannot really afford them. This is because most luxury brands are selling not just a product, but a dream. Whether you are dreaming of a more comfortable life or of a car that makes heads turn, these logos all are successful at capturing the hearts of the public.

1. Chanel Logo Design

Chanel Logo Design
Chanel is the first name that comes to many minds when luxury comes up in conversation. Part of this association is due to the brand’s carefully crafted image. The interlocking C’s originally belonged to the tony Chateau de Cremat, which gave the founder permission to use and trademark the image when the first Chanel store opened. The C’s are linked in a way that is reminiscent of jewelry chains, while the round shape and interlocking pattern hint at inclusiveness. The message that this is luxury merchandise we all can wish for has kept this fashion house a leader for decades.

2. Mercedes-Benz Logo Design

Mercedes-Benz Logo Design
The three pointed star of Mercedes-Benz has been with the company for exactly one century, since it was introduced in 1909 to symbolize the company’s domination of land, air, and water, as the motors were used in vehicles of all sorts. The circle was added later, giving the dominant image a touch of friendliness. This combination of exclusivity and accessibility is used successfully in many luxury auto logo design.

3. Dom Perignon Logo Design

Dom Perignon Logo Design
This champagne is the go-to drink of the wealthy, envied by those who cannot or will not spend one hundred dollars or more on one bottle of bubbly. The drink logo is simple, with a shield-shaped image that represents tradition in a gold color reminiscent of wealth. The name is written in a cursive script that is slightly rounded to soften the impact. The name appears handwritten, giving a personal artisan touch to the product.

4. Swarovski Logo Design

Swarovski Logo Design
This company is known for its many crystal products, all beautiful, clear, and striking in their perfection. While the company’s original logo was the edelweiss flower of the founder’s homeland, the company later chose the graceful, upscale image of the swan as a central image. The swan’s pixilation toward the tail end refers to a crystal’s refraction of light. The blue color is reminiscent of another clear, crystalline substance—water and deserves to be in the top 10 jewelry logos.

5. Fendi Logo Design

Fendi Logo Design
While many of the other luxury logos focus on a combination of exclusivity and inclusiveness, the Fendi logo is all straightforward hard edges. The two F’s are nestled together in an intimate way, but they form a hard edged rectangle that implies tradition and honesty. Because this image is very different yet appropriate for the company, it is highly memorable and recognized throughout the fashion logo world.

6. Louis Vuitton Logo Design

Louis Vuitton Logo Design
This company is the oldest fashion house still in business, with one of the world’s most recognizable logo designs. The L and V of the name are layered over each other to give a distinctive shape. The writing in the image is heavy with serifs to give a substantial feeling, while the full company name written below is in thin, unassuming lettering. The contradiction of substance and humility is attractive in a brand and may be part of the reason for the company’s longevity.

7. Givenchy Logo Design

Givenchy Logo Design
Again the square shape is used to give a straightforward image, which is unusual as luxury brands are not exactly low-frill products. The G is arranged to look like a spiral, which in this arrangement makes the square appear to be moving and swirling. This feeling of movement makes the brand appear to be constantly changing, a positive image. The brand name is written in thin, plain lettering that doesn’t detract from a rather complicated and certainly meaningful image.

8. Van Cleef & Arpels Logo Design

Van Cleef & Arpels Logo Design
This French brand is known for high quality goods of all types, especially jewelry, watches, and perfumes. A diamond is the main shape, which refers to the luxury status of the brand while being appropriate for a brand known for their strikingly beautiful jewelry. The initials are prominently displayed within the diamond, along with a pole such as those traditionally used to mark French shops. This logo is unique because it has been in continuous use for almost a century, so it retains many references to and symbols of the past.

9. Hermes Logo Design

Hermes Logo Design
This well known luxury brand began as a luxury leather goods shop—hence the Duc saddle seen on the horse in the image, as well as the noble cart shown hitched to the horse. The writing is extremely square, avoiding rounded shapes wherever possible for a very serious, straightforward image that is appropriate for a leather goods shop. While this image is more descriptive of the brand’s past than their present, luxury brands often focus on their history as a selling point. In this case, Fendi is no exception.

10. Christian Louboutin Logo Design

Christian Louboutin Logo Design
Again a designer logo gives us a marriage of opposites, a newsy, serious font that belongs in newspapers along with a flamboyant handwritten one. The L of the last name is curved so it also forms the C of the first name in a witty, artistic touch. The wave-like shape below the last name gives a feeling of movement and innovation that keeps women coming back for the latest style of this iconic brand of shoes.
As you can see, many luxury logos use contradictions not as a negative aspect but as a branding point. Another commonality (with notable exceptions) is the use of a simple, sophisticated black and white color palette. One thing that all companies can learn from luxury logos is how to sell emotion as well as a product. There is always a new product on the market, but if people have an emotional attachment to your brand, they will reject any competition and keep coming back to you. These brands use professional logo design to sell a dream, which is a strategy that all business brands can use for maximum success.