Hailing a London cab is no small task. Some areas of the city have more than enough taxis—but all of them full at the moment when you most need one—while cabs seem to be nonexistent in other neighbourhoods. There are cabs everywhere when you only need to walk next door, but they are nowhere to be found when your tube line is down for the afternoon. However, a new cab service aims to make finding a cab much easier for modern people with access to Twitter. The next time you need a black cab, simple tweet your needs to @tweetalondoncab and one of their technologically savvy cabbies will soon be able to assist you.
The idea for this service came a little over a year ago. Since then, a small group of London cabbies have worked together to create and promote this Twitter service, eventually expanding their group to 100. While the cabbies already had all the work they could handle, this new business model gives them another key benefit: data on their customers. Cab drivers are also finding that the customers who hail them by tweet tend to have longer, more lucrative trips. Celebrities have also been known to use the service, as this keeps them from having to stand in public waiting for transportation.
The data collected by the Twitter feed is important because it helps cabbies identify where they are most needed in real time. For example, when a public transportation is down in a given area, cab drivers can follow the tweets to the line of people needing transportation. This helps to connect cabs with customers, even if the customers haven’t called. It also gets more people to try a black cab, even people who are usually loyal to other forms of transportation.
If you are worried about your safety, you can rest assured that tweetalondoncab has already planned an almost foolproof system. When people tweet for a cab, they are responded to with a private message that tells them when and where their cab will arrive as well as identifying information about the car and the cabbie. This prevents a stranger from showing up with bad intentions All of the Twitter cab drivers have licences to drive a cab as well as a sticker prominently displayed on their car with the tweetalondoncab logo. This logo is straightforward and unmistakeable, with a cartoon of a black cab carrying a small blue bird in the back seat.
If this service continues to grow in popularity, other cab companies are sure to copy it. However, the developers already have planned a new service to be unveiled soon: a mobile app that would make requesting this service even easier.
If you are a small business owner, it is important to constantly be on the lookout for new ways to use technology in your business. Not only will this give you an advantage over the competition, it will help to build your brand as the smarter, more technologically savvy choice.