Logo Designing Resources

Logo Designing is an art form that we at SpellBrand have been breathing and living the last 20 years (since 1998!). As such we can not help but write voraciously about all facets of logo designing including design, plagiarism, industry news, resources, tips, tutorials and more. This resources sections brings together articles that the talented logo designers at SpellBrand have written over the years.

Since 1998 we have been creating award-winning logo designs for companies from around the world. Check out what 100s of our clients are saying about us. If you need a logo design that will take your brand to the next level and create the right impact, check out our logo design service page. If you want the complete visual language, then check out our brand identity service.


A collection of articles on how to think about and create logo designs. This includes insights, tips and more. Learning how to create a logo design that works well with the target audience and does justice to the client is more science than art. Inception and ideation is an art but the fundamentals of good logo designing can be learned.


Unfortunately, it’s in the human psyche to follow, shadow, steal from and ‘copy’ others. It takes much less time and effort but pays high dividends when a low-budget or startup company ‘imitates’ the products or services of a popular company. Here are some resources to help you understand and combat plagiarism and infringement.