Gourmet cakes and cupcakes are somewhat of a fad right now, thanks to hit television shows such as Ace of Cakes and Cake Boss. Although these sweets are definitely superior to their cheaper supermarket counterparts, you have to have a strong brand in order to convince customers to spend two or three times as much as the low cost options (or more). Having a well-designed website is part of this branding process.
Keith Homemade Cakes is a business that has such a website. A quick word of warning: it’s hard to view this one without feeling your sweet tooth throb. The site is designed so that it is easy to view a large selection of the company’s products at a glance and beginning aching for them now.
Website Reviewed: keithcakes.com.au
Although a bakery such as this one offers a range of products, they are arranged in categories that make them easy to peruse. A navigation bar at the top makes this simple for customers who know what they want, while a scrolling sampler of baked goods entices people who are new to the company. There are also downloadable brochures and other goodies.
This website is not just there to whet appetites, but to bring in new customers as well. A simple but effective ‘About Us’ page introduces the history and brand of the company. There is information about the location at the bottom of every page for people who want to purchase. The contact page features a variety of ways to get a hold of the business, even a scan-able barcode for Android users. The only thing that Keith Homemade Cakes is missing is a social networking link, an oversight that they will need to correct in order to build their customer base.
Creativity: 5 stars. The logo design and visual aspects are modern but relevant to baked goods. In addition, the photos are well done and sure to make your stomach growl. The bakery does a great job of showing that they have a diverse and tasty line of products.
Ease of use: 5 stars. You can access the information you need in a variety of ways—from the navigation bar, from links in the actual landing page, and also by clicking on a photo. This makes it easy for customers, even less web-savvy ones, to locate exactly what they need.
Functionality: 3 stars. We really wish they would build their social media presence and, if they already have one, feature it heavily on the page. This website is well-rounded and attractive, but social networking is essential to building brands.
Content: 5 stars. The content is all well-written and free of errors. In addition, it is written so there is a clear call to action—people who view this will feel compelled to stop by and order a cake or have a sandwich.
Appropriateness: 5 stars. This website is appropriate for a bakery without being too sweet.
Overall: 4.6 out of 5 stars. This website makes us hungry!