There are few occupations less understood than that of an industrial product designer. What exactly do they do? Who do they do it for? A person in this industry must be prepared to give a lot of explanations, especially if he or she is a freelancer. The Alice Drougard website exists not just to explain exactly what she does for a living, but to function as an all-around freelance site with a portfolio and contact info.
We’ll say right off the bat that we hold people with the word ‘designer’ in their job title to much high web design standards. However, Alice Drougard meets and even exceeds our expectations. The color palette of the website is a straightforward black, white, and gray, but turquoise accents help to pull in and direct the eye. Pictures from the designer’s portfolio fill the home page, inviting visitors to find out what both industrial design and this artist are all about. Another page takes you through the process, and the last two are pages about the designer and where she can be contacted.
Website Reviewed: alicedrougard.com
In short, this website is straightforward, easy to navigate, and very attractive—an homage to the creator’s talent. The pictures are incredibly professional, and the whole affair has a finished, very put together feeling. Because many portfolio websites tend to be a little too informal or to focus more on the person than their work, we give Alice Drougard top marks.
Creativity: 5 stars. Sometimes creativity comes in the form of simplicity, and this website is a good example of that principle. The main decorations are photos of the designer’s past work. Because these are professional photographs that were taken to match the rather stark theme of the website, this motif works very well. The use of a cool blue color to provide accent maintains the highly minimalist feeling while helping viewers subconsciously organize the information.
Ease of use: 5 stars. It is very easy to access all parts of the website due to intuitive planning. The portfolio is the home page, so you can’t miss it. This is important for less understood, ‘niche’ professions. If you are interested in other parts of the website, a navigation bar makes it easy to find them.
Functionality: 3 stars. This may be the only area in which the website falls short. If you go to the contact page, there is some contact information as well as links to the designer’s LinkedIn and Skype accounts. However, as the designer is French yet living in China, she should make herself a little more accessible. Minimalism should never apply to contact information, after all! We think that a Facebook or Twitter account would be a good start—after all, many people don’t used LinkedIn—and that buttons leading to social networking sites should be conspicuously displayed on every page.
Content: 4 stars. The text is generally well written, but there are a few grammatical errors that suggest the artist is not a native English speaker.
Appropriateness: 5 stars. The website shows off the designer’s ‘brand’ and sense of style in a very positive way.
Overall: 4.4 out of 5 stars. Alice Drougard’s website is an excellent representative of her work and her profession.