Sounds like an easy and obvious kind of marketing advice, right? You would be surprised how fundamental this shift it and how difficult it is to move from interruption based marketing to permission based marketing.
You can define Inbound Marketing as marketing with a magnet rather than a sledgehammer!
The slide deck above created by Hubspot gives you an overview of the Inbound Marketing methodology. At SpellBrand we have incorporated this IM into our own methodology called Brand Immersion Marketing™ which starts with emphasises brand building as part of the holistic approach that IM sorely misses.