If you are using a blog with SEO content to drive traffic to your ecommerce website, you have probably noticed a few things. First, this is a very effective way to increase traffic. Second, running a blog is harder than it sounds, especially when it comes to finding ideas for new posts. If you are like many ecommerce bloggers, you have probably found that after a week or two, you are fresh out of ideas. Here are a few ways to come up with new blog posts.
- Read industry magazines and ezines. There are probably a lot of niche topics that you haven’t written about yet; you can find these by doing a little reading yourself. Flip through magazines or scroll through ezines and jot down a few topic ideas. However, don’t copy text directly; this will have a negative effect on your search engine rank. It’s okay to borrow ideas, but do not borrow text.
- Read competing blogs. See what the competition is blogging about and take notes. Better yet, subscribe to your competitors’ blogs to get a daily list of new blog post ideas. Look especially at the posts that get the most comments; these are usually hot topics that will gain a lot of traffic and interest in your blog. However, avoid overly controversial issues; you don’t want to alienate your audience.
- Copy yourself. Who is reading your blog like a book? Probably no one. Most readers will visit, read a few posts, and then bounce. This means that you are perfectly free to talk about the same ideas you blogged about a few months ago. If you use fresh, rewritten text, the SEO value is the same. Don’t be redundant, but do touch on key ideas regularly.
- Google News Alerts. You should be keeping up with industry news anyway; getting new blog ideas is just another good reason to do so. Set up a Google News Alert that automatically tells you when there is news in your field. This will give you a wealth of new ideas and also ensure that your blog mentions trending topics. Readers will be more likely to return if they perceive you as a blog that is on top of the latest industry news.
- Ask your readers. If you have an email list or a social networking page (and you should have one if not both of these), you have a valuable opportunity to communicate with your readers and potential customers. Ask these people what they are interested in reading about. After all, they have a completely different viewpoint—an outsider’s view. They will probably have a few ideas that you have never considered.
- Engage in shameless self-promotion. If you really have nothing to write about, then write about yourself, your business, and your products. Talk about ways to use your products in daily life, or give tips for maintenance. If these posts are informative or humorous, readers will not mind at all. Just be sure to mix the promotion with lots of good, relevant content.