When it comes to website registration, you want as high of a conversion rate as you can get. Recent research has pointed us in the right direction on to how to achieve this goal.
Follow these five tips to increase registrations on your site:
Make sure your website is fast.
Test your website’s speed and make sure it’s up to snuff. You can use Google’s free PageSpeed Insights to test how well your site is performing. It will provide you a score out of 100 as well as a list of suggestions for improving your score.
Don’t put a restriction on passwords.
Because we know that 50% of users hate having to create a new password, allow them to easily use one they already have. That means not placing restrictions on passwords such as “Must contain an upper case letter and at least one number” or any other rules like that.There are some websites that need to be extra secure – like a bank. If your site is not such a site, make registration as easy as possible for users.
Allowing users to register entirely or at least in part with their social media login increases registration conversions. After all, a whopping 77% of users said they prefer to register with their social media logins.
Make the “Forgot Password” option easily accessible.
Since we know 40% of registrants use the Forgot Password option each month, make it easy for them to take access it. Include it right on the login screen and make sure it stands out.
Keep it short – very short.
42% of people find registration forms to be too long. Various research has shown that the best conversion rates for form fills occur when registration is limited to two or three fields. In fact, Dan Zarella of HubSpot found that conversion rates improve by 50% when the number of fields is reduced from four to three!Longer forms will often yield higher quality results since the users are willing to put in extra time to register; however, if quantity is what you’re aiming for, keep your form pared down to 2 or 3 fields. We recently implemented this technique on a website we created for a pet business with huge success.
In addition to these five very valuable tips for increasing website registration rates, you’ll also want to make sure you handle errors in a responsible manner. For example, if a user fails to fill out a required field, be sure the form reloads with all of the other information saved. If a user has to start from the beginning again, he or she is very likely to just leave your site.
Don’t Forget to Optimize Your Form for Mobile Devices
And finally, one last and important tip for increasing registrations on your website: optimize for mobile. This is particularly important if your site is aimed at the younger generation who can often be found navigating the web on their smart phones or tablets.
Check your Google Analytics account under Overview > Mobile and you’ll see a breakdown of how many people come to your site from a mobile device. If this number is very high you may want to make this priority number one.
If you have goals set up in Google Analytics you’ll also be able to see a breakdown of how many people convert from mobile devices vs. a desktop. In my experience without a mobile optimized form, the conversion rate tends to be at least a full percentage point lower than the desktop conversion rate. Depending on how much traffic you have coming to your site, one percent could be a whole heck of a lot.
If you require any assistance with optimizing your website for mobile or with improving your website, simply fill out our contact form and we’ll be in touch. We would be happy to provide you with a free quote.