It is very important for designers of any kind to have a professional website — especially if their field of design is one like home remodeling, in which people will be spending a lot of money and living with the resulting product for a long time. Not only should this website have a portfolio showing some of their best work, the website itself should be a reflection of the business’s style and standards of quality. Graystone meets all of these criteria.
Website Reviewed: Graystone Inc.
Website Address: http://graystone-inc.com/
The website is aesthetically beautiful and filled with photos of finished products that are just as beautiful. However, one of the really remarkable aspects of this CSS website is the way the logo has been worked into the website design.
The Graystone logo is attractive and professionally crafted, showing a modern and sophisticated yet simple style. The name of the company is written in rounded upper case letters with a few gentle curves for accents. A similar font is used throughout the website. In addition, the home logo has overlapping shapes that are rounded squares. These overlap and tie into the transparency motif that is very stylish in logo design right now. In places where bullets are used, these are the same rounded squares in the same colors as the logo. In addition, the colors from the logo are used throughout the website as well.
This website builds a powerful brand from the moment the landing page opens due to these and other elements. In addition, the types of projects that the company handles are listed and a beautiful portfolio shoes examples of their work. There are ample social aspects, such as tips on maintaining homes, and generally a well-rounded amount of information placed in this well-designed website.
Creativity: 5 stars. We have already gushed about the way the website ties into the logo, but the importance of this element cannot be emphasized enough. This is why it is often a good idea to have your website designed by the same company that creates your logo: they understand your brand intimately.
Ease of use: 4 stars. The website is well-organized and easy to look through. However, there was one confusing thing: under Services, we expected to find a list of services offered and perhaps even a price range. Instead, there is a huge block of text covering everything from the services offered to routine maintenance. It’s just too much information, and too much non-service-related information at that.
Functionality: 4 stars. There are social media links and a variety of ways to contact the company. However, the social networking links are only present on the home page—not even on the Contact page! This must be an oversight.
Content: 5 stars. The content is upbeat, positive, and at times humorous. It is very relevant to the brand.
Appropriateness: 5 stars. This website is very appropriate for its audience. We enjoyed poring over the photos; someone planning a remodel is sure to enjoy it even more.
Overall: 4.6 out of 5 stars